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Yakult Danone India launches its health drink in Goa

PANAJI: Probiotic health drink maker Yakult Danone India Pvt Ltd today announced its expansion in Goa with the launch of its popular milk product ‘Yakult‘.

Yakult was launched in India in 2008 and has operations in Delhi NCR, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, Kolkata, Lucknow, Jaipur, Chandigarh and Punjab.

“We are happy to launch Yakult in Goa after (getting) positive response from other major markets in India. In Japan, Yakult is a household name and people of all ages drink it as a part of their daily diet,” Managing Director Yakult Danone India Pvt Ltd Minoru Shimada said in a statement issued here.

Launched in 1935, the company sells more than 35 million bottles every day in 38 countries and regions, he said.

Shimada said the company has roped in Bollywood star Shilpa Shetty Kundra as the brand ambassador to spread the concept of probiotic food for healthy living among the masses.

“Indian consumers are increasingly becoming conscious in the realm of health and fitness and opting for products that provide a health benefit. Our year to date sales in India has also seen a steady double digit growth,” Shimada said.

“It is an undisputed fact that consumers are struggling with lifestyle disorders due to erratic and sedentary lifestyle, poor nutrition and lack of adequate sleep. Therefore, there is an urgent need for finding solutions to counter this growing threat,” he added.

Danone & Nestle launching a slew of new products in health and nutrition segment

MUMBAI: European food giants Danone and


are collectively stepping up new product launches and innovations, a recipe for fending off new competition in the health and nutrition market.

Their aggression comes at a time when Hindustan Unilever is close to merging GSK Consumer brands that it acquired in its portfolio with plans to extending Horlicks into similar nutritional product segments. The integration of Complan after the acquisition by


is also underway.

While Nestle is re-launching Milo, the world’s largest malted food drinks brand, Danone said it has nearly a dozen new products in its pipeline, like low sugar variants, bar and ready-to-drink versions of its health brand Protinex.

“We have been launching about 10 products every year but the numbers we are evaluati ng this year are far higher and aggressive. In terms of concept, we are testing nearly 20-25 new products but now the chance of success is much higher,” said Himanshu Bakshi, managing director at Danone India. “For us, it’s expanding the market rather than fighting for space as the household penetration of protein is very low.”

The Indian nutraceuticals market is currently worth $4 billion and is expected to grow at 21% to reach $10 billion by 2022. Many mainstream fast moving consumer goods companies have been entering the market, mostly in the functional food category.


had earlier said that it could look at entering the nutritional and high protein segments through Horlicks while Marico launched protein shakes under Saffola Fittify a few months ago.

Danone’s Protinex, originally into the niche high protein nutritional segment, has launched mainstream variants such as mango and kesar badam and also entered the biscuit segment over the past few months. While GSK controls more than half the country’s health food drinks category worth ?6,500 crore, rival Mondelez, that owns Bournvita and Abbott, maker of Pediasure and Ensure, has been increasing market share over the past one year.

Nestle’s global malt-based drink Milo in India is being relaunched as an energy drink for sports, which analysts feel could capture the gap created during GSK and Complan’s integration. “It is purely coincidental that this is happening in an environment where GSK Consumer and Unilever are merging. The tenor of our launch might have been different had we got Horlicks,” said Suresh Narayanan, managing director, Nestle India, earlier this week.

Danone to sell assets, shake up management to revive business

Paris: French food group Danone is planning what could become a string of asset disposals after an extensive review and management shake-up announced on Monday as it seeks to contend with the challenges posed by the coronavirus crisis. Danone said it is looking at strategic options for its Argentina business and its plant-based North American brand Vega, which have combined sales of about 500 million euros ($588 million), and would later conduct a more in depth portfolio review to prune underperforming assets.

“This is a new world and therefore, in many ways, this company will need to reinvent itself again,” Chairman and CEO Emmanuel Faber told analysts, adding that Danone’s plan would also entail “very significant cost savings”. Danone, known globally for its yoghurt products, also spoke of its desire to “rapidly reconnect” with the group’s goal to deliver midterm sales growth of 3-5%.

There has been recurring speculation that the group’s waters business and notably the Mizone brand in China could be among non-performing assets eventually earmarked for disposal, though Faber told analysts on Monday he would be “patient” with Mizone. Danone earlier posted a 2.5% drop in like-forlike third-quarter sales, slightly worse than the 2.2% decline expected by analysts.