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Manyavar becomes official Indian wear partner of ICC Men’s T20 World Cup

IPO-bound celebration wear brand Manyavar on Monday announced its association with the International Cricket Council (ICC) as the official Indian wear partner of the ongoing Men’s T20 World Cup this year. The brand owned by Kolkata-based Vedant Fashions Limited did not pulge the financial details of the partnership.

As part of the association, Manyavar will have its presence on-ground as well as on the digital assets of ICC, the company said.

The company has filed papers with capital market regulator SEBI for an IPO that is expected to be of Rs 2500 crore.

Manyavar went live with the ongoing T20 World Cup 2021 from the Super 12 stage games which commenced on October 23 with the Australia vs South Africa match at Abu Dhabi.

Manyavar, a category leader in the branded Indian wedding and celebration wear market with a pan-India presence, has a long-standing relationship with Cricket. The brand is known for its association with Kolkata Knight Riders, Sunrisers Hyderabad and Delhi Daredevils as their ‘Official Indian Wear Partner’ at the Indian Premier League (IPL).

“We believe that our long-standing partnership with IPL has resulted in good recall for our flagship menswear brand – Manyavar and we are confident that the association with the ICC T20 World Cup 2021 will help us further cement the brand in the hearts and minds of our consumers.” Vedant Fashion Chief Marketing Officer, Vedant Modi, said.

ICC ropes in Royal Stag as official sponsor

The International Cricket Council (ICC) has roped in Indian alcobev brand Royal Stag as official sponsor for the next five years. The partnership, which runs through 2023, will cover international events, including the upcoming big-ticket calendar events – the ICC Cricket World Cup, ICC T20 World Cup and ICC World Test Championship.

“In India cricket transcends from being a sport to a religion, with an ever-increasing set of devoted cricket lovers. Our journey with cricket started in 2000 and since then we have only strengthened our brand associations with the sport, creating a huge impact on cricket fans across the country,” said Kartik Mohindra, CMO, Pernod Ricard India.

While Mohindra refused to share financial details of the deal, industry experts estimate the deal size to be in the range of #25-30 million for five years. “It is safe to say that this is a large association and our brand is taking a leap with it. To me, there is a cost to such association, but in return, we are getting a 360-degree amplification,” Mohindra said.

The company has also roped in seven cricketers – Faf du Plessis, Ben Stokes, KL Rahul, Andre Russel, Kane Williamson, Mitchell Starc and Angelo Mathews for its new campaign. Created by Ogilvy & Mather, the campaign is directed by Llyod Baptista and will be rolled out shortly.

Last month ICC had announced a similar association with Bira 91. ICC currently also has Nissan, Oppo, MRF Tyres and Emirates as global partners, Moneygram, Uber and Bira 91 as official partners, Hublot as timing partner, Wolf Blass as wine partner and Dream11 as fantasy partner. Star Sports is the broadcast partner of ICC.

David Richardson, CEO, ICC, said, “Cricket is a sport full of passion with one billion plus adult fans across the globe. We are excited about this partnership with Royal Stag and are keen to see their involvement in our upcoming events. Over the years, Royal Stag’s association with various cricket series and the world’s top cricketers means they’re already an integral part of our sport and now we welcome them to the ICC family.”

Richardson added that the partnership with Royal Stag is a natural fit. “We’re both committed to celebrating our sport and its fans. With this association, we aim to share the excitement of the game with cricket fans around the world.”

India move to 7th position on ICC WC Super League standings

India moved up to seventh position on the International Cricket Council’s (ICC) Men’s Cricket World Cup Super League standings after their seven-run win over England in the third ODI. The victory helped India seal a 2-1 win over England in the series.

Despite the loss, England remain the top-ranked team in the standings with 40 points. England have played nine matches in the league out of which they have won four and lost five. India, on the other hand, have played six matches, winning three and losing as many. While England are on 40 points, India are on 29.

The Super League started on July 30, 2020 with England’s three-match series against Ireland. It includes the 12 full members of the ICC along with the Netherlands, who won the 2015-17 ICC World Cricket League Championship to qualify for the competition.

Teams that finish within the top eight will gain automatic qualification for the 2023 World Cup which is scheduled to be held in India. Since India are the hosts, they have already gained automatic qualification but are a part of the league anyhow.

Afghanistan cricket board begs to keep game ‘out of politics’

The Afghanistan Cricket Board on Friday urged Australia not to punish its men’s team over the new Taliban regime’s reported ban on women playing sport.

Australia’s cricket chiefs threatened to cancel a historic maiden Test between the two countries — set to take place in November — after a senior Taliban official said it was “not necessary” for women to play.

“The ACB is powerless to change the culture and religious environment of Afghanistan,” the Afghan board’s CEO Hamid Shinwari said in a statement.

“Do not isolate us and avoid penalising us,” he added.

The hardline Islamists returned to power after seizing the capital Kabul last month.

During their last rule in the 1990s, women were completely banned from playing any sport.

The takeover has called into question the future of Afghanistan’s participation in Test matches, as under International Cricket Council regulations, nations must also have an active women’s team.

ACB chairman Azizullah Fazli, however, told AFP he had spoken with Cricket Australia on Friday.

“I asked them to keep cricket out of politics,” he said. “Talks are ongoing and I am hopeful that, God willing, the Test match will be played on time.”

The Taliban said shortly after taking power that the schedule for the Afghanistan men’s team would not be interrupted, leading Cricket Australia to announce earlier this month it still hoped to host the landmark match on November 27.

The Afghan men’s team is also scheduled to play the Twenty20 World Cup event from October 17 to November 14 in the United Arab Emirates and Oman.

Australia’s Test captain Tim Paine said he believes teams could pull out of the tournament — or boycott playing Afghanistan.

But the ACB warned that international bans would damage the sport at the grassroots — including for girls.

“The development of women’s cricket has been slow,” he added.

“Nonetheless, there has been a quiet but significant development of women’s cricket over the past 10 years in girls-only schools where cricket is an integral part of the health education process.”

Instead, he said allowing male teams to play internationally would “build relationships rather than close minds”, as Afghanistan’s overwhelmingly young population sees the team as heroes.

“If other countries’ cricket administrators follow CA, then Afghan cricket will be alienated from the cricket world, the development of cricket in our country will be stalled and, even more concerning, cricket may cease to exist in Afghanistan,” he added.

On Thursday, Rashid Khan stepped down as Afghanistan’s T20 international captain, saying he was frustrated not to be consulted in the selection of the first national team to be named under the new Taliban regime.

ICC announces its big push for cricket’s inclusion in 2028 Los Angeles Olympics

The International Cricket Council (ICC) on Tuesday confirmed its intention to bid for cricket’s inclusion in the 2028 Los Angeles Olympics.

The ICC has been making the case for cricket’s inclusion for a while and the bid will also have the backing from the world’s richest board BCCI as made clear by secretary Jay Shah recently.

Fearing loss of its autonomy and interference from the Indian Olympic Association (IOA), the BCCI was not very enthusiastic about cricket’s inclusion in the Summer Games earlier but now Shah has assured India’s participation at the world’s biggest sporting extravaganza if the ICC manages to secure its entry.

The ICC has also formed an Olympic Working Group which will work on making the game part of the Olympics starting from 2028.

“Our sport is united behind this bid, and we see the Olympics as a part of cricket’s long-term future. We have more than a billion fans globally and almost 90 percent of them want to see cricket at the Olympics,” ICC chairman Greg Barclay said in a statement.

“Clearly cricket has a strong and passionate fanbase, particularly in South Asia where 92% of our fans come from, whilst there are also 30 million cricket fans in the USA. The opportunity for those fans to see their heroes competing for an Olympic medal is tantalising.”

The game will be making a return to the Commonwealth Games for the first time since 1998 with women’s cricket set to be introduced in the 2022 Birmingham edition.

Barclay also congratulated the organisers of the recently concluded Tokyo Games which were held under the dark shadow of COVID-19 pandemic.

“Firstly on behalf of everyone at the ICC, I would like to congratulate the


, Tokyo 2020 and the people of Japan for staging such an incredible Games in such difficult circumstances.

“We believe cricket would be a great addition to the Olympic Games, but we know it won’t be easy to secure our inclusion as there are so many other great sports out there wanting to do the same.

“But we feel now is the time to put our best foot forward and show what a great partnership cricket and the Olympics could be,” he said.

As per the Los Angeles Games website, the IOC will determine the core Olympic sport program for the 2028 edition in 2024.

“In 2024, the IOC will consider LA28’s proposal for any new Olympic sports to be included in the 2028 Games. Following Tokyo and Paris, Los Angeles will be only the third organizing committee to propose new sports,” it stated.

England and Wales Cricket Board Chair Ian Watmore will Chair the ICC Olympic Working Group and he will be joined by the ICC Independent Director Indra Nooyi.

Also part of the Group will be Chair of Zimbabwe Cricket Tavengwa Mukuhlani, ICC Associate Member Director and Vice President of the Asian Cricket Council Mahinda Vallipuram and Chair of USA Cricket Paraag Marathe “who believes the time is ripe for an Olympic bid”.

“USA Cricket is thrilled to be able to support cricket’s bid for inclusion in the Olympics, the timing of which aligns perfectly with our continuing plans to develop the sport in USA,” Marathe said.

“With so many passionate cricket fans and players already in the USA, and a huge global audience and following for the sport around the world, we believe that cricket’s inclusion will add great value to the Los Angeles Olympics and help us to achieve our own vision for establishing cricket as a mainstream sport in this country.”

The only time cricket was part of the Olympics was in 1900 when England beat France in a two-day game.

In Video: ICC confirms its intention to bid for cricket’s inclusion in the Olympics

T20 World Cup: $1.6 million for winners; two drinks interval of two and half minutes per innings

The winners of the ICC men’s T20 World Cup will take home a winners cheque of USD 1.6 million while the runners up will get half that amount, the International Cricket Council confirmed on Sunday.

All 16 competing teams will receive a part of the USD 5.6 million allocated as prize money for the tournament, which will be played in the United Arab Emirates and Oman from October 17 to November 14.

The two losing semi-finalists will receive USD 400,000 each from the games taking place on November 10 and 11.

The teams confirmed to be competing in the Super 12 stage are Afghanistan, Australia, England, India, New Zealand, Pakistan, South Africa, and the West Indies.

The eight teams who will lose out on a semi-final berth will get USD 70,000 each while teams knocked out in the first round will take USD 40,000 each.

Teams who will strive to make Super 12s are Bangladesh, Ireland, Namibia, Netherlands, Oman, Papua New Guinea, Scotland, and Sri Lanka.

Just like in 2016, there will be a bonus amount for every match that teams win in the Super 12 stage.

The victors in each of the 30 games in that phase will this time win USD 40,000.

Drinks break introduced

Meanwhile, there will be two scheduled Drinks Intervals in each game instead of usual one. Each break will last for two minutes and 30 seconds and will be taken at the midpoint of each innings.

The introduction of official drinks break will help the broadcasters earn advertisement revenue worth five minutes and for India matches, the rates are expected to be high.