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ASCI launches mobile app for complaints against misleading ads

MUMBAI: In a bid to curb misleading advertisements, Advertising Standard Council of India (ASCI) today launched a mobile app to facilitate convenient filing of complaints.

The app, ASCI Online, will help consumers to complain against misleading advertisements. The service will also be available online.

The mobile application is currently available on Android and iOS platforms, ASCI said in a statement.

“One of the goals of ASCI is to provide convenient access for lodging complaint and hence this launch of mobile app,” ASCI Chairman Narendra Ambwani said.

“Today mobiles devices are more widely used compared to desktops. With growing use of smart phones consumers want apps to put power of doing transactions in their pocket,” he added.

Consumer can also track the status of the complaints which they have registered.

Biggest online food: Kolkata orders fattest, Delhi second

CHENNAI: The bhadralok of West Bengal, known for their discerning palate and robust appetite, lead the country with the biggest online food orders, at an average order size of Rs 690, a survey by

Zomato

shows.

Delhi comes second -at Rs 640 -but pulls off the highest single-value order at Rs 21,500. The food portal did not name the customer, though.

The other cities down the list are Hyderabad (Rs 625), Bengaluru (Rs 540) and Chennai (Rs 500); Mumbai (Rs 490) and Pune (Rs 450) draw up the end. Chicken biryani, burgers, butter chicken, pizza and hakka noodles are customers’ most preferred orders.

Overall, north Indian fares on top in the 14-city suvey conducted from May to December 2015, but Chinese, Italian, south Indian and `healthy food’ are also popular.

The data shows 86% of customers order from their mobile phones; 53% use Android devices, 29% on iOS handsets and 4% via mobile web gadgets. Only 14% use desktops to order food.

Despite most online payment sites like Paytm and Citrus Pay offering discounts, it is surprising that up to 70% of customers prefer to pay cash on delivery, the data shows. The Indian fondness for a good bargain notwithstanding, big discounts of more than 30% on online food orders actually fail to attract loyal customers, a recent report by food portal Zomato shows. Measuring a six-week retention rate, it found that 43% of repeat customers used discounts of 10% to 15%; 38% used discounts of 20-25% but only 14% made use of steep discounts of 30% or more.

Also, up to 70% of customers preferred to pay cash on delivery despite discounts offered by online payment sites. “It comes from the Indian psyche,“ Travelkhana.com former operations director Siddharth Misra says.“We have an ingrained suspicion of advancing money. So even with the best discounts online you’d still have a long way to go before you can con vince people to pay money ahead of delivery .“

Card payments have nonetheless recorded a growth of 12% to 16 % from September through December, Zomato’s data shows.

The fallacy of big discounts is a lesson that not just Zomato learned; TinyOwl and Foodpanda, also clued in, have scaled back their operations. Earlier this week, Food Panda laid off 15% of its workforce and stopped blanket discounts across brands a few months ago.“Deep discounts don’t work in the long run because they affect sustainability,“ Misra says.

Thirukumaran Nagarajan, co-founder of online grocery retailer Ninjcart, which boasts 1.18 lakh customers, says his company has stopped offering discounts and now focuses on improving backend operations. “Even though we’ve stopped offer ing discounts, we are still growing sizeably and receive between 1,200 and 2,000 orders a day ,“ he says.

Suvadip Guin, a software engineer in Bangalore, says Foodpanda and TinyOwl offered discounts of more than 50%. “Add my Patym 10% discount and say a food coupon from Ammi’s biriyani or Pizzahut and I can purchase something worth Rs 1,250 for as little as Rs 400,“ he says.

Hitachi eyeing 14 per cent market share of Indian projector market

NEW DELHI: Japanese tech giant

Hitachi

aims to increase its share in the Indian projector market to 14 per cent in the next two years as it introduces more products, especially for the education and consumer segment.

The company, which claims to have about eight per cent share currently, terms India as a “top priority market”.

“India is a very important market for us. We are targeting to increase our share in this market to 14 per cent by 2015 (end). We will introduce projectors that will revolutionise the Indian market,” Hitachi Home Electronics Asia Country Head India, Tarun Jain, told a news agency.

The company will also focus on the high-end market and its range of sixteen high performance projectors will cater to the customers across entertainment, business and education segments, he added.

The company said its projectors delivers high contrast picture quality and can be used in conference auditoriums, exhibition halls, large lecture theatres and stage productions.

Targeting audio-visual professionals, Hitachi has also integrated features such as a Central Lens Position and Perfect Fit technology to ensure that the range is geared up for simple and user friendly functionality.

Hitachi Accentualizer uses advanced image processing technology to enhance sharpness, gloss and shade to improve image quality and picture clarity to levels comparable to flat panel screens, it said.

The Picture-by-Picture and Picture-in-Picture feature benefits from two HDMI input connections providing greater flexibility for connection to multiple image devices such as document cameras in classrooms or conference systems in meeting rooms.

Other features include compatibility with the new Projector Quick Connection for iOS and the options of wireless connectivity and digital keystone.

Facebook says Apple’s mobile software will cut advertisement revenue

San Francisco: Facebook on Wednesday said a mobile software update about to be released by Apple will slash revenue for developers relying on its in-app ad network.

Changes coming to iOS software powering iPhones and iPads includes requiring apps to ask permission of users to collect and share device-identifying data.

“With iOS 14, iPadOS 14, and tvOS 14, you will need to receive the user’s permission through the AppTrackingTransparency framework to track them or access their device’s advertising identifier,” Apple said in an online post aimed at developers.

“Tracking refers to the act of linking user or device data collected from your app with user or device data collected from other companies’ apps, websites, or offline properties for targeted advertising or advertising measurement purposes.”

Such data is relied on for targeting ads in ways that make them more relevant and likely to make money, according to Facebook.

Apple is expected to release the new iOs mobile operating system later this year.

But tests found that revenue from the Audience Network platform that lets Facebook’s system work behind the scenes to target ads in apps fell by more than half when personalization was thwarted, an online post explained.

“In reality, the impact to Audience Network on iOS 14 may be much more, so we are working on short-and long-term strategies to support publishers through these changes,” Facebook said in the post.

“Ultimately, despite our best efforts, Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14.”

Facebook won’t collect the ad targeting data on its apps tailored for Apple mobile devices, but didn’t expect its own advertising revenue to take a big hit, according to the post.

“We understand that iOS 14 will hurt many of our developers and publishers at an already difficult time for businesses,” Facebook said.

“This is not a change we want to make, but unfortunately Apple’s updates to iOS14 have forced this decision.”

The internet firm’s system will still be able to target ads in apps made for Android-powered smartphones or tablets, Facebook said.

Apple, which does not rely on digital ad revenue, has been working to limit tracking of online activity and has stressed user privacy as a priority.